In September, we delivered the 40-hour course Promotion and business development through social media, whose objective was to identify the key elements of a brand and distinguish between the appropriate strategy for a personal brand and a corporate brand. As a result, participants worked on brand creation, drafting a briefing and developing a digital marketing plan, selecting the most suitable language and tools for monitoring its implementation. In addition, strategies were developed to create an active community capable of generating leads and driving business growth, combining different communication channels while maintaining consistency with the brand identity.